Care for the Sport · Care for Your Fish

News & Media

Press Releases, Industry News, and more

Why Fishlife™?

Product Excellence

Our products were developed with conservation in mind. Not only were they designed for the tournament fishermen to keep their fish alive to avoid costly dead fish penalties, but also to be able to conserve the sport of fishing for future generations.

Superior Customer Support

When you buy one of our products, you become part of a select group of anglers. Drop us a line to let us know how it works out for you. We love to hear the fish stories of our customers, and we are available to answer any questions you have about the best way to use our products.


We are a small business headquartered in Maplesville, Alabama – where some of the best fishing in the country is just down the road. We understand the importance of keeping the sport of fishing alive and healthy.  To protect the fish is to protect the sport we love.